How to Write a Business Case ― 4 Steps to a Perfect Business Case Template

Jun 29, 2021 9 min read
How to Write a Business Case ― 4 Steps to a Perfect Business Case Template

The ONLY guide you need for writing a business case. We show you how to write a business case for your project using an outline business case template.

This is a paid article that may need rework – need to contact Adobe about articles used.

This article is about writing a business case. In 3 Reasons for Project Failure, the Lazy Leader asked, “Why do too many projects fail to deliver their objectives even though project management best practices appear to be used?”

To recap, research identified the following common causes of project failure:

  • poor project planning,
  • a weak business case, and
  • ineffective top management involvement and support.

This article examines the second cause ― a weak business case ― and shows you how to write a business case for your project or business change initiative. We also provide an outline for the business case template.

The business case is developed during the early stages of a project; skipping or racing through the stages described here is a recipe for failure.

Since this how to guide covers a lot of ground and is a long read, you may want to check out the table of contents for some quick jumping around.

Introduction to Writing a Business Case

Before we consider how to write a business case, we must deal with the following 3 questions:

  • What is a business case?
  • Why do you need a business case?
  • When do you use a business case?

The business case

One of the first things you need to know when starting a new project are the benefits of the proposed business change and how to communicate those benefits to the business.

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